Following his historic conviction, former President Donald Trump has significantly reduced the fundraising deficit with President Joe Biden.
This development has set the stage for a fiercely contested 2024 election rematch, where financial resources will play a pivotal role.
Donald Trump and the Republican National Committee (RNC) have outpaced Biden and the Democratic National Committee (DNC) in fundraising for two consecutive months.
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This marks a significant shift, as President Biden’s campaign previously held a formidable cash-on-hand advantage. Trump’s ability to raise substantial funds, particularly after being convicted of 34 felony counts in New York City, has allowed him to match Biden in financial resources.
President Biden’s campaign has utilized its financial advantage to dominate the airwaves with advertisements and build a robust ground game operation. According to AdImpact, the Biden campaign has spent upwards of $65 million on ads.
In contrast, Trump’s campaign has yet to launch a general election ad buy. However, this dynamic may soon change as Make America Great Again (MAGA) Inc., a pro-Trump super PAC, announced a $100 million ad blitz for the summer.
Despite Trump’s recent fundraising success, the Biden campaign has made significant strides in establishing a ground game. With 200 campaign offices and 1,000 staffers in key battleground states, Biden’s team is well-prepared for the upcoming election.
Dan Kanninen, Biden’s battleground states director, emphasized that Trump’s campaign cannot recover the time lost in building such an infrastructure.
The Trump campaign has opted for a leaner operation compared to its 2020 efforts, focusing on fewer offices and staff while relying on allied groups to bolster its ground game.
Senior adviser Jason Miller highlighted polls indicating Trump holds a slight edge in key battleground states, suggesting that a streamlined approach may still yield results. The campaign maintains that its paid staff and volunteer operation are expanding daily.
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