Delegates attending this year’s Africa Travel Indaba have been encouraged to use the three-day event to forge partnerships and secure business agreements aimed at strengthening tourism across the continent.
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The annual trade show, taking place in Durban, is being held under the theme, “Unlimited Africa, Growing Africa’s Tourism Economy.” It is recognised as Africa’s largest tourism showcase and draws together key players from across the global travel industry.
This year’s event has attracted local and international buyers, investors and more than 1,200 exhibitors representing over 20 African countries, providing a significant platform for networking and commercial opportunities.
Africa Travel Indaba 2026 Brings Together Global Buyers And Investors
Speaking at the official opening on Tuesday, Patricia De Lille called on participants to make the most of the event by turning discussions into concrete business opportunities.
“Let us continue to grow the tourism sector because this sector is changing lives, many, many lives in our country.
“And we have over 1200 exhibitors on the floor today (Tuesday) and I know you want to get out there with more than 1000 buyers from 71 countries around the world. It is time to make a deal, it is time to draw business on the floor.”
Patricia De Lille Highlights Tourism’s Role In Changing Lives
De Lille said the tourism sector remains a critical driver of economic growth and job creation, with the potential to improve livelihoods throughout South Africa and the broader African continent.
With buyers from 71 countries in attendance, the minister stressed that Africa Travel Indaba offers exhibitors a valuable opportunity to showcase their products and destinations to a global audience while expanding the continent’s tourism economy.
