Prince Kaybee, also known as Kabelo Motsamai, is starting the new year by dropping some unconventional words of wisdom for music artists. In a recent tweet, the DJ shared his advice on how to make music, and it’s not what you would expect.
According to Prince Kaybee, artists should “stop making music for consumers” because, in his opinion, consumers don’t know what they want.
With a population of 7.8 billion people in the world, it’s impossible for artists to accurately guess what everyone likes or dislikes. Instead, he advises artists to focus on their own creative space and forget about what the average listener may think.
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This advice from Prince Kaybee has sparked quite a controversy within the music industry, but he stands by his claim. He argues that music listeners are “musically illiterate creatively” and therefore can’t truly know what they want.
He even gives an example, mentioning how listeners couldn’t tell Thukzin how to produce “iPlan,” showcasing their lack of understanding.
Prince Kaybee’s message to producers is simple: let the producers give you the music, and if you don’t like it, that’s cool. He believes that artists should trust in the creative process and not be swayed by the opinions of the masses.
While this advice may seem counterintuitive, there is some truth to what Prince Kaybee is saying. After all, art is subjective, and what one person loves, another may hate. Trying to cater to everyone’s tastes can lead to a watered-down and unoriginal product.
By focusing on their creative vision, artists have the opportunity to create something unique and authentic.
You just proved my point, you knowing it when you see it means the special moments of making music which happen before “know it when you see it” have nothing to do with you, deal? https://t.co/PLufHDjI8r
— K A B I L L I O N (@PrinceKaybee_SA) January 8, 2024
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